This was a service design project for the Pittsburgh Symphony Orchestra that I did with fellow student collaborators at CMU's School of Design. The PSO was hoping to find a way that they could encourage occasional symphony visitors into the fold of regular subscribers. While this was a reasonable and valuable goal, our team made a different proposal. We pivoted toward a new goal of trying to make the symphony attractive to people who had never shown interest in orchestral music. Our 5 Minute Experiment was an open call to community musicians to imagine how they might use a world-class symphony to create a completely new and original musical experience — but only 5 minutes long. These performances would then be part of an "opening act" for pops concerts where more traditional symphony fans could experience new artists and new artists could find their way into a new community of music lovers.